Sunday, 24 March 2013 20:10
Google’s flight comparison site, Flight Search, launched in the USA in 2010 in now available in Europe.
Residents in the UK, France, Italy, Spain or the Netherlands can now use Flight Search to compare and book flights originating from each of these countries to any airport in the world. The tool offers fares in the local currency and users are able to compare and contrast different flight options and prices akin to other flight search tools that are available in the market.
Users are able filter by price, airline or flight duration, with options to find a lower fare available if there is flexibility on the date of travel. The value of a distribution channel for a consumer depends on the content that the tool is able to search from.
And it is in this area where there are gaps within the tool.
Google says, “Sometimes we are not able to show results for every single airline and we will make that clear. We are working to expand our relationship with other airlines, and bring Flight Search to more countries and in more languages.”
For the traveller this tool may offer a viable solution and other route to book travel, but for a corporate travel programme it is not a tool that supports a travel managers aims and objectives. Its arrival in Europe is another reason to continually communicate to travellers and the business the value that a travel programme can deliver.
It is this space that is worth watching to see whether google is interested – and what it may do – to engage in the corporate travel market.